Creating Shared Value

Have been delving into the concept of Creating Shared Value, first by reading an article by the originators Michael E. Porter and Mark R. Kramer (Harvard Business Review January-February 2011).  The authors present an alternate business model that moves away from the traditional for profit system to one that works with society in order to benefit both the company and society.  By establishing societal needs into the company's core, a company can not only improve its profits overall but it can employees, consumers and society overall.

I've attached a video featuring Michael Porter which will explain things much better than I have.