The Guardian bloggers interviewed Danish environment minister Ida Auken and discussed the role of the circular economy as the best route to sustainable business transformation:
"Whether you are a political leader looking for a new vision on where to go coming out of the crisis, or a business leader looking for new business opportunities, then look no further than the circular economy.
If you are a green NGO still discussing with your organisation whether business is part of the solution or only part of the problem, then look in the same direction.
It is going to be huge and transform the way we think, produce, consume and live. Everything needs to be redesigned when we move from a linear to a circular economy, so that we make sure that we don’t lose or destroy our natural resources but instead make products and services that are resource efficient, recyclable and innovative.
This will include new leasing and sharing models and creative ways for businesses to engage with their customers. The good news is you will not be alone. Here in Davos I have met business leaders from some of the world’s largest companies wanting to drive this agenda and transform their own business models.
I have met large consulting firms that want to help you do it the right way and I have met people from the start up world that have ideas if someone is willing to invest in it. To quote one of the champions of the circular economy – just do it!"
You may be asking, what is the circular economy. In a nutshell it is industrial economy that is, by design or intention, restorative rather than the traditional linear economy which takes resources, makes a product, and when the product reaches the end of its life cycle is thrown in a landfill. The circular economy attempts to mimic nature - when something dies, it is food for something else. There is virtually no waste in nature.
The Ellen MacArthur Foundation in cooperation with McKinsey and Company has produced two reports on the circular economy, they are available on the Foundations website here.